FREE Marketing Support for your Insulation Business!

The 25C homeowner tax credit is a national incentive available to EVERY household in the United States. The 25C Means Business program gives you the tools to take full advantage of insulation tax credits and use them to grow your residential retrofit business.

WHAT YOU GET WHEN YOU ENROLL

Contractor Support: Sales & Marketing Training

From tax credit 101 information to advanced policy interpretations, all available via FAQs and PDF factsheets
Pre-recorded videos and webinars help you and your team market and sell the 25C homeowner tax credit the right way
Sample invoices and support documents make it easy for your staff to fit the 25C homeowner tax credit into your existing workflow

Homeowner Marketing Kit

All contractors enrolled in the 25C Means Business program will have access to a wide variety of free marketing and sales materials designed to position you as a trusted expert in insulation tax credits.

Landing pages, blog articles, infographics, and videos about the 25C homeowner tax credit that can be easily added to your website
Copy and design templates for 25C homeowner tax credit email, paid search advertising, direct mail, and social media campaigns
Third-party-branded educational material like sales sheets and pamphlets to print out and bring to sales calls
Contractor badges & truck decals that show homeowners what sets you apart from competitors

Concierge Services

Contractors meeting specific criteria can receive free additional support and resources, including custom-branded content, assistance from our partner marketing team in updating your website, and more!

Get FREE marketing support for your insulation business today!


NAIMA is the association for North American manufacturers of fiberglass, rock wool, and slag wool insulation products. Its role is to promote energy efficiency and environmental preservation through the use of fiberglass, rock wool, and slag wool insulation, and to encourage the safe production and use of these materials. Through the Insulation Institute™, we leverage the collective insulation expertise of our organization and our members to empower homeowners and professionals to make informed insulation choices. Our mission is to enable a more comfortable, energy-efficient, and sustainable future through insulation. We are constantly working with building professionals, homeowners, government agencies, and public interest, energy, and environmental groups to realize that vision.

This website provides reliable information on the 25C tax credit, but it is offered for informational purposes only. NAIMA is not offering tax advice and the information provided in the 25C Means Business program should not be relied upon as legal advice on qualifying for tax credits.

Discover more insulation knowledge at info@25CMeansBusiness.org

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