Start your urgency marketing: THe 25C Tax Credit is expiring!

FREE Marketing Kit for your Insulation Business!

The 25C Tax Credit has been cut short with the passing of the One Big Beautiful Bill. Homeowners can still claim the tax credit for work completed in 2025 and we encourage contractors to continue marketing efforts. Download updated marketing assets below to promote use of the tax credit while it’s still around.

The 25C tax credit is a national incentive available to EVERY household in the United States, but it’s set to expire at the end of 2025. The award-winning 25C Means Business program gives you the tools to take full advantage of insulation tax credits and use them to grow your residential retrofit business. Join the 200+ contractors around the country participating in this free program. To qualify for the program, you must be an insulation contractor doing residential retrofit jobs with fiberglass or mineral wool insulation.

Participating Contractors


25C Case Studies

Madison, Wisconsin

Accurate-Airtight Exteriors

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“Prior 25C Means Business, we did not have good resource to point people towards when discussing the tax credit. Now having things directly on our website gives us a wonderful place to point people towareds while keeping them on our website.”

Bertram, Texas

Cen-Tex Insulation Solutions LLC

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“I have won a few jobs because I offer the tax credit where my competition did not.”


25C Mentions In The Press

IDI Distributors R-Value Podcast

Unlocking the Power of the 25C Tax Credit with Peter Troast

IDI Distributors R-Value Podcast

25C Tax Credit Free Marketing Update and Strategies for 2025 – Episode 57


NAIMA is the association for North American manufacturers of fiberglass, rock wool, and slag wool insulation products. Its role is to promote energy efficiency and environmental preservation through the use of fiberglass, rock wool, and slag wool insulation, and to encourage the safe production and use of these materials. Through the Insulation Institute™, we leverage the collective insulation expertise of our organization and our members to empower homeowners and professionals to make informed insulation choices. Our mission is to enable a more comfortable, energy-efficient, and sustainable future through insulation. We are constantly working with building professionals, homeowners, government agencies, and public interest, energy, and environmental groups to realize that vision.

This website provides reliable information on the 25C tax credit, but it is offered for informational purposes only. NAIMA is not offering tax advice and the information provided in the 25C Means Business program should not be relied upon as legal advice on qualifying for tax credits.

Discover more insulation knowledge at info@25CMeansBusiness.org

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