FREE Marketing Support for your Insulation Business!
The 25C tax credit is a national incentive available to EVERY household in the United States. The 25C Means Business program gives you the tools to take full advantage of insulation tax credits and use them to grow your residential retrofit business. Join the 200+ contractors around the country participating in this free program. To qualify for the program, you must be an insulation contractor doing residential retrofit jobs with fiberglass or mineral wool insulation.
WHAT YOU GET WHEN YOU ENROLL
Contractor Support: Sales & Marketing Training
From tax credit 101 information to advanced policy interpretations, all available via FAQs and PDF factsheets
Pre-recorded videos and webinars help you and your team market and sell the 25C homeowner tax credit the right way
Sample invoices and support documents make it easy for your staff to fit the 25C homeowner tax credit into your existing workflow
Homeowner Marketing Kit
All contractors enrolled in the 25C Means Business program will have access to a wide variety of free marketing and sales materials (valued at $20,000) designed to position you as a trusted expert in insulation tax credits.
Landing pages, blog articles, infographics, and videos about the 25C homeowner tax credit that can be easily added to your website
Copy and design templates for 25C homeowner tax credit email, paid search advertising, direct mail, and social media campaigns
Third-party-branded educational material like sales sheets and pamphlets to print out and bring to sales calls
Contractor badges & truck decals that show homeowners what sets you apart from competitors
Participating Contractors
Watch the Onboarding Video to get started
25C Mentions In The Press
CNBC
This homeowner cut her heating bill in half — and got a $1,200 tax credit
Megan Moritz bought her dream house in 2019. However, the 1,400-square-foot home, in the Arlington Heights suburb northwest of Chicago, was built in the 1930s and lacked insulation — leading to heating bills that were “very high,” said Moritz, 48.
